Branding is one of the major aspects of any business. It is all about building something brilliant that people can get behind. Every company has a story. Some of them are more successful and some of them get unnoticed. Today, an effective brand strategy separates the winners from dabblers. Branding gives them a major edge in highly competitive market.
Today we live in a world where people have choices—no matter how well or bad. The level of engagement depends on getting chosen. A brand strategy adds value to your business while leading you to strong brand equity. What, where, when, how and to whom you think on delivering on your messages, where you plan to promote, which distribution channels you plan to use are also part of strategic branding.
The most logical example of this is ContentPlant vs. some other Content Marketing service providers. At ContentPlant, we have built powerful brand equity through our brand’s promise. Our clients know what they can expect from us. They know very well that unlike others who circulate their clients’ details agency-to-agency and hire content monkeys from different corners of the world to finish the projects, ContentPlant keeps itself away from that ‘agency concept’. We aren’t an agency. We have a brilliant in-house team of skilled professionals, and this team is our pride.
Your brand is not something you can take out in one shot. Building a brand is like a journey. It can be challenging, time-consuming and confusing. You need to find the right direction. That’s where we come in to make the process a lot quicker while making necessary changes, taking feedback, and measuring the effect of these changes.
Well, we combine art, science and research.
It starts with research. We take a deep dive into your business. We examine your brand’s current and past activities, competitive landscape, target audience and come out with what’s important to you. We examine the audience profiles, we analyse the market you work in, and then we develop the ways to streamline your brand’s objectives with your mission and vision.
This is where we bring art into action. We distil all the activities into a central brand story. From that point, the story remains in focus when we craft any piece of content or drive a marketing campaign for you. It helps us answer the major questions such as Does it reflect the brand? Is it really good? Is it easy to understand? Is it sharable? We know answering these questions is really important.