For any great content marketer, it is their brilliant content that gets new people attracted to their product. Then again, how can you retain these customers? This is one of the oldest questions that have been around since the use of content marketing.
It all depends on trust. From brand image to content designing, each member of the content marketing team has the responsibility of delivering the trust that people have put on their shoulders. Although delivering trustworthy content is the norm, it is only recently that we have adopted it a new marketing tool.
Even though there are several advantages of this, here are some key reasons on why trust is the new marketing tool for this day and age.
More engaging audience
Trust is a luxury that very few can enjoy. And those that do, understand the importance that it presents. You will earn it with your experience, once you have it, keep it. The audience you have then, are there to stay. They will give you legitimate feedback. When they trust you, they will look forward to your new ventures and you already have a dedicated client base.
It takes faith for people to invest their money into a business pitch. They will do their homework, they will ask around and do research. As a new marketing tool, it pays to be a credible business. Your content and product will be respected. Any new ventures will also be warmly accepted.
Source of reliability
Once you have established your reliability, it will be easy to market your products. When you write content, make it formal and interesting, but do not fabricate statistics. Do not lie about anything, don’t even embellish the truth. This will definitely be counter-productive.
With all these advantages of having a trusty content, what does it spell for your business? In order to make this possible, you should find the perfect balance between reliability and productivity. To make trust as the new marketing tool, here are some pointers you can keep for your content.
Be unique but realistic
You might have a state-of-the-art sales pitch, do not go overboard. Do not make promises you cannot keep. If you are describing something, make sure you use a clear and concise language. If you use personification, do not use unbelievable analogies. It will make you seem like an amateur.
Find the right audience
Randomly writing for just about any kind of audience is just waste of resources. The best way to build the right image for your market is to find the right audience. People are always eager to try out something new. It is up to you to make them interested in your content and at the same time, deliver what you promise.
In order to stand out, you need to make sure you can keep your promises. Gaining trust takes ages to create but seconds to destroy. In order to maximize on this new marketing tool, you should be in a position to be true to yourself and to your work. The rest is very easy.