If you are looking to sell your product, the first thing you need is a brand message. It will help your audience get information about the product you are selling. Brand messages have the ability to make or break your campaign. In this way, the most important quality that they have is simplicity and effectiveness.
For example, the prestigious automobile manufacturing company BMW says, “We only make one thing, the ultimate driving machine”. This one line says several things. It is short, gives the right information and is an eye candy for the public to marvel at.
If you are going to make your own brand message, here are a few simple pointers that will direct you to make your message touch the hearts of your readers:
Identify your true audience
It is important to know your audience. When you know the kind of people you are selling to, it makes it easier to write the message that hits home with them. In this way, you can have different age groups, ethnicities or perspectives. This makes it a lot more straightforward in delivering your content to the right audience.
Less is more
This is the most important feature of them all. Make sure the message is only a few words. Keep it crisp and correct. Simplicity is key. Brand messages are not meant to give a detailed explanation of the product. For this reason, the main things to convey are what the product is and why anyone should buy it.
The brand message can be short, but make sure it gives all the vital information. Keeping this in mind, you should leave the readers impressed, not clueless. Let them know who they are buying from, what they will be buying and why they should buy it from you. And all this within seconds or a few minutes of an elevator pitch. This makes your content a powerful tool in the long run.
Write with personality
You should let your brand message for your product carry a little passion. Let your company’s heart and soul seep into the message. People will always prefer something that is loved by its creator.
For this reason, you should always have a distinct flair that your audience can see in your content. This makes your message reach to the souls of your readers.
Uniqueness in business is like a breeze of fresh air. In the corporate world filled with plagiarists and copycats, an original idea is always welcome. When customers read your brand message, they should remember it as one of a kind. More importantly, you do not want them to mix it up with some other similar product.
Thus, you should have your own distinct way of capturing your audience. This will inevitably attract them to your content.
Feedback from a reliable audience is always your best friend. If customers do not like your product or your pitch, they will let you know. So it is up to you to take it constructively and improve your work. They will also let you know if they like it. Use this information in your work.
Keeping all of this in mind, brand messages are pretty much the first things users notice about a product and you need them hooked right from the beginning. Making your messages simple and elegant will make your content shine above all others.