Are your marketing techniques failing to attract public attention? All those ads, social media content, websites and other strategies have ended up giving little boost to your business.
What are you lacking in? Why after all your advertising efforts, you business is still oblivious to others?
An obvious fact about customers is that they are selfish. They don’t care about what your business is, what all matters to them is ‘how useful you are to them’.
If your marketing messages focus on your business sidelining the customer’s need…this is where the problem lies. No matter how complex your business is, once you are aware of customer’s expectations, you can easily provide a customer-centric content to them.
Here are few characteristics of customer-centric content writing to watch for:
1. QUALITY COMES FIRST:
When marketing is to be done through content writing, it requires exhaustive research of the topic. The comprehensive material thus produced must be presented in an easy understandable way, fulfilling the customer’s need. It is luring to come up with mass mediocre content for expanding the outreach but, this compromise with quality of content could prove detrimental to the brand’s image. Thus, focus must be on the quality not quantity.
2. FOCUS ON TARGET AUDIENCE:
If your brand is meant for certain section of society then your content writing should also be specific to them. Particularly writing for one demographic will not only satisfy your customers but also renders you increased brand value. Writing for the larger section can provide you access to more people but then the relevance of the content is lost.
After all you can not please everyone. An example being KISSmetric (see it yourself). They knew that their target audience uses Google Analytics and why would people prefer them over Google. Still, in their brand message they made it clear about how their tool is better than Google Analytics thus focusing only on limited customers.
3. ANSWERING CUSTOMERS’ “WHY YOU?”:
Strength lies not in providing meticulous details of your brand or business but in answering how you are different from others. What features of your’s make you stand out of the queue.
There are thousands of businesses, struggling to gain people’s attention. In such a scenario, making customers count benefits of choosing you and how you can serve their interests better than others can make you win the race.
4. ANALYSING CUSTOMERS’ FEEDBACK:
If your content writing is full proof along with being customer-centric and still fails to get adequate response, Not to worry!! Because not every piece of content could be the best. Few are taken well while some are not.
Thus, you need to have a healthy communication with customers, monitoring their feedback and finally improving your work to gradually produce what they wish for. If not still satisfied, try to look for reasons of objection which customers have with you.
If your are able to showcase yourself appropriately and persuade the customers through inbound practices then definitely you are on the right track. Thus, no matter how complex your business is, a proper methodological strategy must be there to represent it.