Your business blog is judged on various parameters. If your business blog stands well on those metrics then it will be considered newsworthy. The points through which journalists judge your business’s blog’s newsworthiness are:
If your business blog is timely written then the journalists will consider it newsworthy. News is a perishable commodity. So, same is the case with your business blog. As, it is said that ‘Time waits for nobody’ so, you should write the correct blog on the correct time.
Your business blog should be written keeping your target audience in mind. It means that you should promote your business in your blog in such a way that the people present in your target location can understand it and can relate themselves to it.
Your business blog should publish unique information. If your blog contains the daily topics, the topics which every other company uses then your blog is not at all newsworthy. Unless you write something unique and attractive, don’t expect that a journalist will even pay a little attention to your blog. So, it is very necessary to make your blog different from the other blogs in the market.
New ‘hot topic’
You should see that your blog topic is new or not. You should always talk about the trending topics in your blogs. Newsworthiness means a subject matter which is worthy of becoming a news and news consist of anything and everything which is new. So, a newsworthy blog is the one which contains some new ideas and information on latest trends. Your blog should revolve around the hot topics.
You should make sure that your blog is able to form an emotional connection with the audience. People give very much importance to their emotions. So it’s very necessary for a business to publish posts that form an emotional connection with readers. It is important that your readers should be familiar with your business. Then only your blog will be considered newsworthy.
These are some ways through which journalists judge your business blog. So try to remember and follow the abovementioned guidelines to make your content newsworthy.