How Do We Create Content

Content creation means much more than text copies, words, images and colour schemes. process will look different for every marketing team, and even for every team’s various content pieces.

At ContentPlant, we know that crafting content for different mediums is about publishing engaging pieces your audience will definitely love – whether that be a thought-provoking blog post, an informative press release, a creative infographic, eye-catching video, or a brand new website design. We create, publish and monitor the performance of great content.

Keeping Your Brand Story in mind, we focus on the goals you have for your content plan, unique values you are planning to add through content. We also analyse and outline the opportunities and challenges your brand may encounter as the project goes ahead with the content strategy.

Many brands forget to include this phase while crafting content strategy. Company research plays a vital role in making the future of a brand. It helps you uncover the truths about your brand. We audit your existing content and its performance to ensure we make a right balance for usefulness and impact.

This is where you describe the specific audiences for whom you will create content, what their needs are, and what their content engagement cycle might look like. You may also want to map out content you can deliver throughout their buyer’s journey in order to move them closer to their goals.

Just as the clients we work with are different, content strategy for every business is unique. We have developed a framework that helps us craft the flawless process. Here we will establish the voice for your company and consumers. The content plan will be mapped against the journey of your audience to ensure we’re communicating with them effectively, at every stage and building relations.

We know how to develop content for different channels. If you are ready for an exceptional change we are here to bring people closer to your brand with quality content. From designing visual content to creating text content for your brand, we know how to craft memorable content that your audience will interact with and share.

Brands create content but what good is high quality content if it can’t find the audience? If your audience is unable to find your content, you cannot expect positive results. This is why we optimize content by providing the well-suited data that search engines use to determine your rankings.

At ContentPlant, we know that developing content for social media channels is about making sure that your content is informative, entertaining, and useful. It’s equally important that the content you publish on social media should reflect your brand story. That is why we never create social media content away from your brand’s content strategy. We create content ensuring that we identify areas of interest that your brand can talk about with power and authority, without appearing to be a hard-try.