The primary objective of content writers is to create content which can be successfully published on Google without encountering any obstacles. For achieving this target the content writers have to ensure that the content that they create stands rightfully as per the standards and guidelines set by google. It also needs to pass the quality guidelines stated by Google.
To make the produced content to be published on Google the content writers must design it in such a way that it abides by all the Google’s content quality guidelines. Following is the description of all the necessary Google’s content quality guidelines which will act as a checklist for content writers and content marketing companies directing them towards the creation of appropriate and excellent content.
The Google’s content quality guidelines have been categorized under two categories:Basic principles & Specific guidelines.
The basic principles elaborate the general agendas which the content writers should follow while the process of content creation. Whereas, the specific guidelines describe all the essential quality-specific guidelines which the content writers must adhere to during creating content which is to be published on google.
The basic principles and quality guidelines set by Google are described as follows:-
- The content writers should create the content targeting the users and not the search engines i.e. the created content should be made for the users and not for the search engines.
- The created content should maintain integrity and authenticity and must not deceive people in any way. The content should be original.
- The content writers should stay away from traps planned to enhance web index rankings. A decent dependable guideline is whether one would feel good disclosing what they have done to a site that contends with them, or to a Google worker.
- The things that make the content unique should be considered. Make the content emerge from others in the respective field.
Following techniques should be avoided while generating content:
- Including content which is generated automatically
- Partaking in connection plans
- Making pages with practically zero unique substance
- Subtle sidetracks
- Shrouded content or connections
- Entryway pages
- Scraping content i.e. including content which is not original and is stolen or copied from various other sources
- Taking an interest in associate projects without including adequate parameters
- Stacking pages with superfluous catchphrases and useless keywords
- Creating content which tends to show malicious behavior, such as phishing or installing viruses, trojans, or other any other malware such as worms
- Mishandling rich snippets markup
- Sending robotized inquiries to Google
Good practices like the ones described below should be followed:
- Checking the content for hacking and expelling hacked content when it shows up.
- Avoiding and expelling client created spam.
If the content created by the content writers violates one or more of these guidelines, then Google may take manual action against it. Once the problem has been taken care of, the content can be submitted again for the task of reconsideration.