With the age of technological advancing taking leaps and bounds, we have so many ways of searching for new and innovative ways of finding things online. With the concept of search engine optimization [SEO] shaping to become one of the primary ways of people search for things online, there have been many ideas that have been proposed to better this.
Enter the future of SEO – Google Assistant and Google Home
Google Assistant redefines the very idea of SEO. Like Google’s search engine, it helps you find everything under the sun. The uniqueness of Google Assistant is that it interacts with the user at personal level; things like making appointments and reminding when an event is close by are all done through the simple touch of a button.
Google home takes the idea of a personal smart speaker that will give its user the most relevant content by voice recognition. it is built around the idea of companionship in technology. This makes it a stepping stone in the field of artificial intelligence.
When looking at how these technological innovations will affect the future of SEO, we cannot help but notice how advanced the system is at present and what could it transform to. Here are some of the ways that these Google applications change the game of SEO analysis.
True Conversational Queries
With the need for people to ask their questions in a detailed, sentential form, these Google applications provide users with the ability to converse in the way we would do with another individual. Keep in mind that the algorithms that run with these applications started off with recognizing only three words in a sentence.
In the next few years, the potential will maximize to make users converse freely with these devices. This changes the future of SEO from searching through multiple sites to giving a definite answer to what question has been asked.
When observing the development of Google’s innovation, you can see that it has come a long way from the humble beginnings that it started from and it still has a vision for the future. When looking at how Google Assistant and Google Home function, they are known to give a single precise answer to your questions in a matter of seconds and can be used anywhere from booking a movie to playing a song at home.
This gives a sense of attachment to the device and this shows the future of SEO going to transition from a searching for multiple sites to a distinct short answer which shows the accuracy that is achieved through SEO.
Interface and Visit Restrictions
Since these applications are designed to maximize user interaction, this makes the conversations with the user and the device all the more personal and at the same time; makes it faster for people to get a search result.
However, you do not get a variety of results as compared to the current search SEO analytics. Moreover, if you are an online content developer, it will be difficult to get your content down to be the most relevant content that the algorithm picks up.
Even though Google has come so far in the field of application interaction, it still has a long way to go before we can see the complete potential of what these applications can really achieve. Who knows how the analytics will advance in a few years. The future of SEO may one day model itself to become an artificial intelligence that knows what is the best way for us to enjoy.