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Email Marketing Guide: Creating an Email Newsletter (The Most Effective One)

Email Marketing Guide: Creating an Email Newsletter (The Most Effective One)

By Karan Patel
Posted
In Design
  1
0

Ever felt miserable when you’re laying back on your rocking chair, with that glass of fresh juice in your hand and you get a call from your boss on a Sunday morning?

So he’s just asked you to type off an amazing plan for the email newsletter so that you can make the cut for “Employee of the Month.” Well, he’s your boss and you can’t miss that award as well, so what to do now?

Gods are the witness that we’ve come to the rescue when our beloved people have faced such problems on weekends!

Even on weekdays BTW.

Creating an email newsletter is like sending Hedwig with a magical scroll.

Now Hedwig was with Harry Potter but you get the feels, right? No? Let’s get you educated now –

#1 Do you need an email newsletter?

Going against your boss is not the best thing to do but if you don’t need such type of marketing then creating an email newsletter will only be a waste of time.

If your industry isn’t really into email newsletters, or if your works are miles away from being read by email readers, your time could be better spent creating something else like – content for your blog or endorsing on social media platforms.

#2  Find out what kind of newsletter you’d want to send

Let’s assume people might open your email. What kind of stuff would they spend time seeing? It might involve getting short videos or amazing text content, or maybe just pictures.

Whatever suits your work the best, use that. Make sure you don’t make the subscriber scream out of irritation by sending emails 2, 3, or 4 times a day! Keep it one, short and sweet.

#3 Make people fall in love with your “Subscribe” page

In the words of Cooper – “Love is one thing that transcends space and time.” Show them that they can expect love from you. In a world full of fake words, show them that they can really believe! Get them emotionally attached.

Creating an email newsletter such a way will boost view time on the page as well. That’s a good sign, just in case you didn’t know.

Mention how often you’ll be sending it, having this information will help reduce your unsubscribe and spam rates.

#4 Get a killer subject line

Unlike Harvey Specter, you can’t have a hundred and forty-six ways of finding the solution to every problem. You’ve got to take references here. There are various websites that can help you out.

Did I tell you we can help too? Subscribe us now !!

#5 Make it hilarious!

After a stressful day, the last thing someone wants to see in his/her mail inbox is a boring email by your people. Creating an email newsletter that is humorous and also has the ability to increase the odds of it being read. It should make them happy. It should make them laugh. The happier, the better.

#6 Be brave, make it easy to unsubscribe

It’s hard, but still, someone is definitely going to find you unnecessary.

It’s like Murphy’s law. It means that whatever can happen, will happen. So understand, and make sure that you have an easy unsubscription process. Maximum of three clicks, nothing more.

To Conclude, we’ve made this as easy as it could be for you. After so much of Interstellar in here, we hope you have strength as much as Cooper did, to save humanity. We also hope that you get the award, so go and win now!

Tags: Email Marketing, Email Marketing Guide, Email Newsletter, Marketing
Karan Patel
Karan Patel
A Simple, Realistic and Ambitious guy. Maybe funny too. First declared a criminal for choosing Breaking Bad over GoT but then announced an Alien for clicking the worst selfies!
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