Copywriting Guide: Why Relevancy Matters For Customer Acquisition

In Copywriting

We all need customers to make our businesses and projects work. Whether your business involves a physical infrastructure or just needs a laptop to make bucks, you always need to get and retain customers.

The relevancy seems hard but this copywriting guide is here at your service. We know you wake up, get to work with the best intentions and the right attitude but then.. idiots happen. Don’t worry we’ve got your back.

How? Take a look.

#1 Is Your Product Ready for User Acquisition?

The idea to produce your product and to bring customers on – board is not completely dependent on you. It also depends on the factors that define the product’s importance in the real world. After spending long hours and big bucks on developing the product, it’ll only be a nightmare if the content that’s made for advertising of your acquisition strategy is faulty.

Make sure that the product is wisely designed, Mark Zuckerberg’s “Done is better than perfect” philo is great but still, it should make sense to the outer world. Making content for such purposes is definitely hard but it pays off in the long run. Grow your knowledge on this topic by going through a copywriting guide that imbibes this topic in a simplistic manner. It helps, because people love when they see smart stuff on their smartphones!

#2 Set an example, be the leader

In the words of Billionaire founder of IKEA, Ingvar Kamprad, “I don’t think I’m wearing anything that wasn’t bought at a flea market. It means that I want to set a good example” – for his workers.

And it’s publicity !!

Let people know how you lead, how you handle things, what’s your outlook. Everything reflected in the content you’ve written. When they see dedication and hard – work, they’re going to come back and that in many ways is helpful to prosper your business.

#3 Designing Your Call to Action

The call to action is very important. One needs to make sure that the customer doesn’t need to scroll down to see that which ultimately leads to better understanding. If not this, have the page automatically scroll down to the action.

If you want users to be back, make sure you have Big Buttons and Attractive UI. Make them stand out. Tell them how you’ve come up, how you connect with emotions and not just sell a product. Understand that the more specific you are, the more quality points you bag in!


#4 Levelling Up the Social Media Game

Most people use social media today, doesn’t matter if the person is using his own genuine account or a fake one.

If you’re targeting a general audience, try using Twitter and Facebook. Two – third of online adults claim to be a Twitter and Facebook users. When your brand flourishes, it acquires media followers as well. Quality and innovation is never left behind and word – of – mouth is very productive. People speak, they endorse your brand unknowingly. You grow unknowingly that way because people always need something to react upon, whether it is because of their information, misinformation or whine!

Have a copywriting guide that basically revolves around this topic. If you don’t find one, feel free hit us here!

#5 Advertise and Let People Know You Have Something Solid!

People won’t know you have anything unless you show them. The best thing about the copyrighting guide is that we can definitely tell you how to do it. Make them learn about your product, your vision, your greed to get something new and more importantly your mission to bring a change.

When your content is  giving a solution to people, it makes them think about taking the next step. Consumers want quality products and so should your content deliver. It should be specific so that your reader isn’t bored, but interested. It’s as important as the product and now we’ve given you the edge!

The relevancy is no big secret and we’re not Sherlock Holmes. It’s hard – work and you can’t get a way around that one.

Recommended Posts