You should properly enquire about any content marketing company before hiring them. If you want an efficient content marketing agency for your company, then you should ask a number of questions before hiring them. Because if you won’t do that, you will end up choosing the wrong agency which will waste your time and money.
The list of content marketing questions is given below:
How long have you been working in the industry?
We all know that experience matters. That is why an experienced content marketing agency will do a much better job than a less experienced one. It is not always the same case. May be sometimes a less experienced agency can put its 100% efforts and would prove to be better than the more experienced one. In that case you should find out the details of their expertise. At the end, you should hire the agency which has more experience in your area of work.
Can you share your portfolio?
By looking at the quality of their previous work, you can easily make out the type of work they are expert in. You can estimate their performance by looking at their previous work samples. You can also ask them about their previous clients. The position of their previous clients can also tell you a lot about their working skills. The case studies of success of their clients will prove their efficiency.
How many projects are you working on?
Ask the agency one of the most important content marketing questions. May be they take up many projects at a time and due to their increased workload, they may find it hard to meet the deadlines. Hire a content marketing company that can assure you on time delivery of content and every single deliverable they offer.
What is your research process?
Research process includes the industry and market research, Target audience research, competitor analysis, understanding the goals and objectives etc. It’s sad if the content marketing agency you are going to hire doesn’t follow a research process. The research process can differentiate from agency to agency, but it is necessary to have the process for proper working of any marketing related activity.
Is your team perfectly trained?
Make sure that the content marketing company provides regular learning opportunities to their staff because content marketing is a field in which trends change very quickly. That’s why the team members should be trained from time to time.
They should have updated knowledge of every latest trends of content marketing. This would raise the standards of their agency as the they would be able to give quality work to your company.
It is very truly said that ‘Precaution is better than the cure.’ So to avoid any future risks, you must ask the above content marketing questions to the agency you are going to hire.