Content Marketing In India: How To Create Content That Attracts, Engages and Converts

Whether you are utilizing content marketing in India or anywhere else, you must place all the ingredients properly. When you are creating your web presence online, content plays a major role in telling your brand story. Content creation is something you should handle with care. A small change or mistake can lead to huge disasters for business. So what should we the right way to write content that serves a purpose without failure.

Know Your Offer

It is important to know what you’re going to sell and what your objectives are. Majority of content marketing campaigns are sales focused, while many brands utilize content marketing as a long-term sales driving engine. Before you begin, be clear about your objectives with content marketing in India. Here’s a small list which can help you, or you can create your own.

  • Sales
  • Brand Awareness
  • Social Media Presence
  • SEO
  • Information Sharing
  • Support Purchase
  • Reduce Marketing Cost
  • Customer Relationships

Identify Audience

Now when you know the objectives of your content marketing strategy, know the people for whom you’re going to create content. How you can help them and how your offerings can help them reach milestones they have set. Before you start creating content or hire A professional content marketing team to create your content, you should have this information to get started.

A List of Keywords

Never forget including keywords in your content. Share the list with your writer. If you are working with a content marketing company in India you can take their help to find more targeted keywords. A writer must keep these keywords in mind while creating content. The use of keywords should be balance and they should be placed in the right manner. Your headlines, body text, meta descriptions all should include your keywords.

Research & Finalize a Topic

Determine the topic and do the necessary research to know more about the industry, buyer persona, challenges and your competitors’ strategy as well. Indian marketers should also focus on couple of things that can be very helpful when it comes to launching content marketing campaign in India. It will help you succeed in content marketing in India.

Create, Edit, Publish

Now when you’ve a topic to write about and sufficient knowledge, start creating your content. MAke sure you include a catchy headline because most of the readers judge your content depending on the headline you write.

Use Visuals

Use of images and videos can help you a lot. It not only helps your readers understand your content, but it also gives you SEO advantage in the long run. If you’re writing a blog post, make sure you include alt tags when you put the image. Using your keywords there can help and just like that, many other small things you can do to ensure better search engine rankings.

Promote and Measure

After publishing, you must ensure higher reach for your content. Promote the content on social media. You can use amplification services to reach out to the targeted audience or your can go through the free method and share your stories as much as you can.

Measure the results to learn how your efforts are doing. You can track the performance on several parameters depending on your content marketing campaign objectives.


Businesses using content marketing in India can see tremendous growth in business, as it is one of the most promising marketing methods. The campaigning cost is less and quality content has longer shelf life. All you need to do is to make sure that you are doing it right. The most effective and surefire way is to hire a content marketing company in India to get the best possible results for your efforts. Just make sure that you start with a content marketing plan and a strategy.

Recommended Posts