The trend of content marketing for e-commerce is at its peak during this year. Each and every online store is using different and attractive methods to enhance and publicize its e-shop. From live videos to the various sorts of campaigns, there are plenty of ways to make your brand popular.
For making your brand stand out among thousands of other brands. Some fresh tips for the content marketing for e-commerce are listed below:
Whether it is ‘hashtag# campaigns’ or ‘ice bucket challenge’ or even that ‘beat pe booty challenge’ each campaign has helped a lot in publicity. It’s just that you have to keep in mind the campaign or challenge you are trying to trend should be interesting and rare. You need to be careful about choosing the right topic of your campaign. The topic name should be crisp, innovative and fertile. Simple actions can make a big difference!
You must put some sort of offer and discounts to attract customers, especially during the festival season you should keep special discounts on your website for example: At the festival of Diwali the content marketing for e-commerce can be done by writing blog stories related to Diwali and keep offers such as ‘Diwali Dhamaka’.These offers will definitely help your company to build up it’s name in the market.
Content marketing for e-commerce can be enhanced by making changes in the Outlook of the website as per different conditions/festivals. It is not that you have to change the format of your website but the colors, design pattern, background image can be changed. For example: During holi one can set colour splashes as a design pattern and during Christmas, you can set bells, wreath and stars as the background image of your website. One only has to be creative while deciding the outlook of the site. The new look of your website will definitely grab the attention of lots of customers.
Creating an application for your online store is the best way to make it famous. Application is an optimised look of the website that gives you the accurate details of the website. The application should contain various features such as wish list, filter etc. The graphics used should be of excellent quality. And yes it is very necessary to publicize the application through social media.
The chatbox is a new trend that is necessary for content marketing for e-commerce. Every online marketing website should opt this feature it creates connectivity between the buyer and the seller. With the help of this, you can easily know the latest demands of the consumers.
Chatbox means chatting to the buyers directly, online. It establishes a sense of reliability in the minds of the customers. The customer gets familiar with the brand name thus leading to a good brand image of the company.
These are the new, latest trends that all the online stores should follow to take their brands to the new heights.