Today we live in a world where people have choices—no matter how well or bad. The level of engagement depends on getting chosen. A brand strategy adds value to your business while leading you to strong brand equity. What, where, when, how and to whom you think on delivering on your messages, where you plan to promote, which distribution channels you plan to use are also part of strategic branding.
The most logical example of this is ContentPlant vs. some other Content Marketing service providers. At ContentPlant, we have built powerful brand equity through our brand’s promise. Our clients know what they can expect from us. They know very well that unlike others who circulate their clients’ details agency-to-agency and hire content monkeys from different corners of the world to finish the projects, ContentPlant keeps itself away from that ‘agency concept’. We aren’t an agency. We have a brilliant in-house team of skilled professionals, and this team is our pride.