Planning your strategy for Content marketing in 2017 will be a great move because things are changing rapidly. However, the recent updates from Google and other major search engines have not affected the core ideas behind content creation, distribution, amplification and measurement, but there are things you need to consider before you start content marketing in 2017. Here’s how you can adopt the latest content marketing trends to create your content marketing strategy.
Do this as soon as possible. Just start by knowing your products and services completely and then start learning more about your target audience. Create a profile for your potential buyers. Add details such as age, gender, hobbies, interest, their location, places they visit (websites, forums, communities, groups), social media channels they use, buying power etc. The more details you get, the better you’ll understand their needs. It will help you plan your content so you can bring them closer to their goals with the help of your content marketing efforts.
Know Your Objectives
You know to whom you’re going to showcase and sell your products and services. The next thing you need to do is to know why do content marketing at all. If you’re not aware of it, there are several purposes of content marketing. Which one is yours? Are you looking for a quick boost in sales or brand awareness? Want to build loyalty as you’re stepping into a new business or expecting some quality leads with content marketing? You need to be very clear about your content marketing objectives before you start publishing content.
Anyone can right content! Yes, anyone can, but content is something that represents your brand in front of thousands or millions depending on your strategy. So, should you hire professionals to develop content or you should start on your own? Size of your content marketing team depends on the size and budget of your company. If you are growing with a small team and need content push for your brand, you need to consider hiring a specialist who can lead your content marketing in 2017 and beyond.
If your company can afford a team of professionals or a qualified content marketing company, look for a team where you can find at least two-three good bloggers, one writer who can manage premium or long form content, an experienced SEO expert and someone who can effectively manage your social media channels.
No matter who leads your content marketing strategy, you need to include an execution plan. Every content marketing effort should start with a plan. The planning includes an editorial calendar that pushes you to create, publish and measure content at the right time and on the right channels with the right tools. From buyer persona to buying cycle, everything should be clearly planned before you begin content creation. With content measurement, you can identify the opportunities to fill the gap with your brand story.