Let us compare two food joints. One is a five-star hotel and the other is a roadside vendor. The roadside vendor sells his wares at a price which is infinitesimal in comparison to the price charged at a five-star hotel. The difference is very drastic between the two.
The service offered is extremely contrasting. One place is an epitome of cleanliness, hygiene, culinary skills and presentation whereas the other place cannot offer the same, hence the price difference. But the price to have a meal at a five-star restaurant does not sting because it is worth it. And mind you no food joint remains unvisited at the end of the day, but the review of each place is different.
Similar is the case with organizations that provide content writing services and cater to different businesses and e-commerce departments. If they are offering cheap services then it does not means that they should be hired. The content division of a business enterprise represents the heart of that organization. Without a healthy heart, the body cannot work. Thus special care must be taken when hiring a third party that will perform content writing services for your establishment. They may or may not be proficient in their services.
So let’s set the theme and discuss the topic at hand- Cheap content writing services and their effect on our brand.
Not necessary, but maybe?
It is not necessary that cheap content writing services are going to be bad. They might be a new bunch of talented people charging less because they are new to the market. But it has often been noticed that bad quality of content leads to depreciating sales and failure of marketing strategies. And most of the times it has happened because a hired enterprise had provided below par content writing services.
In today’s era, entrepreneurs are after success and ranking. And for obtaining these coveted results, they don’t look at the money invested. Because they know that quality is essential for them and that it comes with a cost.
Plagiarism, the scam of content writing services
Just like how corruption is ruining politics, plagiarism is ruining the content marketing industry. Plagiarism is defined as a scam in the sacred field of content writing. It is the illegal use of original content from a blog. And the copied content may or may not be twisted, and then, passed on as original content. This is the tendency of certain content writing services that charge less. And the reason is because they charge less, they deliver that kind of content. But it is your brand value at stake, not theirs. They will be getting their due, irrespective of the losses your enterprise incurs because of their poor content writing services.
Pitiful content, woeful customer experience
Since the content is plagiarized, the brand image of your business suffers a lot. People start looking to find better content, products, and services elsewhere. Also, you may get kicked down in the Google search rankings on which you might have worked your fingers to the bone. All your content marketing strategies would turn to dust because of the poor content writing services you used at your end. The customer base would also start to feel uncomfortable and they will desert you. And might be, even existing customers.
So, we see that cheap content writing services can cost you your lifetime achievement- your business. Don’t consider the content division as just any other aspect of your business. It is a very vital part in it. And as mentioned before it is the heart of the business. So whatever decision you may take, always make sure that your content writing services division is in capable hands.