As a content writer, you must be well aware of the need to make well-meaning content that targets a wide range of audience. You also know that good content is something that helps people learn something useful and at the same time, makes it enjoyable for people to pick up and spread the message.
In order to get the maximum number of viewers for your work, you need to plan your work and find ways to publish it as appealing as possible. Then again, how do you know that your content is reaching out effectively? How do you know which content you have designed has packed the maximum punch and left your audience wanting for more? Which content could do better with a little modification?
In order to answer those questions, you must look at the different ways that you can calculate how successful your published content is and find the best content writing strategy that can incorporate the best of these ideas. Here are some of the ways that you can observe which will show you how your content fares among your customers.
Search Engine Optimization [SEO] metrics is a great way of seeing which of your content is trending. SEO gives a detailed explanation of the total activity that takes place on your website such as time on site, downloads and as well as the number of internal visits.
In this way, you are more likely to get a thorough review of how successful each of your content pages is. This is useful when you want to plan your content writing strategy as this will give you a way of seeing which topics capture people’s attention and which one needs to be modified.
Bounce rate defines how many users visit one page of your site and leave after that. This bounce rate shows that users were interested in that particular content only and they were not interested in looking at other content present on your webpage. In this way, the lower the bounce rate the more number of people will be interested in sticking around for more content.
A useful content writing strategy is to develop interesting articles that can attract users to discover more on your webpage. This will reduce the bounce rate and make your website more engaging.
Harnessing Social Media
The power of social media should never be underestimated. With the importance of a like and a share in today’s world reaching a new meaning, people are more likely to see what content can be spread out to grab as much attention as possible from the content provided. You can find out how successful a particular content is by checking the number of shares, retweets or likes it is gaining on the social media channels.
User interaction is a good content writing strategy as this can tell you how active your user base is depending on how interesting your topic is. In this way, you are more likely to gain more attention from the content that you have developed if there is an active conversation between multiple readers. It should also be noted that users will give you feedback as to see how you can make your content better. This is a very powerful tool to gain the recognition for your content.
Whenever you pen down an idea, it should not bother you how many people are going to read it. What really matters is how captivating you can make your content to be.