If you are an individual promoter or part of a multinational company that advertises commodities, chances are that you have used or at least heard of content marketers. These people provide detailed steps of how to promote your product and get the most out of your content.
In this way, you want to maximize the profits and as well as see how your content will be able to stand in the competitive market.
Therefore, we must ask ourselves this question – How can we know if our content is successful with the help of content marketing services? Well, glad you asked because this article will show you five ways on how you can gauge the success of the articles before and after hiring a content marketer.
1. Website Metrics
There are parameters that are analyzed by various search engine analyzers which can be used. This will show you the popularity of a given website based on how many users have come and what do they do there.
They measures the number of times that a new and unique visitor returns to your site. A high percentage of return visits will be able to tell you that your site’s content encourages people to keep coming back for your content again and again.
Average Time on Site
This parameter measures the amount of time that a visitor spends on your website. A high average time on site is a given sign that most of your visitors find your content valuable and intriguing.
Number of Downloads
This shows how many times a piece of content is downloaded or requested by a user. The more number of times people download content, the more likely it is to be seen by multiple users.
2. Social Media Metrics
With the importance of a like and a share on social media sites, a massive promotion of content on these sites is a very strong way of showing that your content market services have given you what you paid for. In this way, searching for effective services will result in people in spreading your messages across the net and this is a sure way of getting successful online.
Content marketing services are known for brand promotion and they also have their own distinct chain of followers. This, in turn, means an increasing growth of attraction for your product which will be beneficial for your company.
3. SEO Metrics
Search Engine Optimization [SEO] is a great way that content marketing services provide that will enable you to better your chances of getting your content heard by a variety of people. Since consumers search around for a product on search engines before delving into a specific websites, having a concise SEO will be able to direct your content to the precise topic. This type of expertise is utilized by skilled content writers and is a great way of understanding the way web content development works.
Hiring a few content marketers may cost a bit extra in the short run but if you look beyond the horizon, you will realize that their work will retain long lasting users who will be interested in what you have to show them.
4. Key performance indicators (KPIs)
Sometimes, you will notice that there will be some articles that are getting a lot of attention when you upload your content. Well, content marking services are well versed with this and they will be able to boost the viewers on your content by looking at the following parameters:
This shows the percentage of users that visit one page and then exit later. These users “bounce,” as in they do not continue to view other pages on your web page. A lower bounce rate shows that people are interested in your content and are more likely to stick around for more.
They show the number of comments that are left on your website or blog by well meaning consumers. A high number of discussions through the blog comments may indicate that the content is interesting enough for people to debate over it. However, the context of your blog comments should be observed as well; it is probably wise to revise the content if your comments have some negative feedback related to your work.
5. Lead Generation
Lead generation is done when a user performs an action like downloading a file or watching a video after providing some valuable contact information with you. This is done through a web form, which you can customize to contain a simple and traceable script that will allow you to show exactly how many of your web visitors have performed a specific action by.
This is helpful as it shows what your audience is interested in and at the same time, it proves you with valuable feedback that you can use to make your content better.
All in all,it pays in the long run to have a team of experienced professionals who are qualified to make your content reach out to a greater number of people.Though there will be some extra initial costs that you will have to account for when hiring content marketing services,your brand will be promoted for the better with the help of content marketing services.