Whenever a new reader comes to your content, the first thing that they should see is the gist of your work. This is where a good landing page design comes into picture. This is the gateway to the rest of your content.
In order to show your readers what is the best you can do, here are five things that you need to consider while implementing a landing page design.
1. Write more compelling headlines
The first thing your readers see when they open your landing page is the heading. Whether they stay on the page or not, depends on how eye-catching the title is. It is the first thing they read, make sure it is worth their time.
The heading signifies the quality of the rest of the landing page design. People visiting your page for the first time will most likely judge you on the headline.
2. Show your visitors that you care
Let the general environment of the page be comfortable and welcoming. Do not let it be a bare-bones page that is only business. This doesn’t mean you should clutter it with unnecessary information. Let it have a little color and the feeling of warmth.
Consider letting your customer submit ideas for the design of the website, this way they will feel involved in the process. They are more likely to be generous to something they think they are a part of.
3. Make sure the page loads fast
As mentioned previously, it isn’t smart to clutter your page with unnecessary information. This isn’t just for it to look neat and tidy, but for it to efficiently load. It is important for a landing page to load fast. Do not make your customers wait. Adding elements like videos and images will take a relatively longer time to load.
The purpose of a landing page design is to let the users know where they are, for a gracious welcome and the basic functionalities to navigate through the process. This requires writing and direction, a dash of color and a few images.
4. One page, one purpose
The main intention of the landing page is to give a taste of what’s to come. Your design should be pleasing to the eye, to the point and should deliver relevant, reliable information. The major purpose of this page is to get your audience interested in your content.
5. Always be testing
If you have a website that’s been around for a while, you can try changing a few things. It is a good idea irrespective of whether your business is doing well or not. It will keep things interesting. It is good to take feedback from viewers and implement ideas to better your landing page design.
An idea at birth is not perfect, you need to test it in its environment and see if it works as well as you want it to. If it doesn’t, you can always make it better and test it again. This should be an ongoing process. Never settle.
There are so many things that come together when creating content. A good landing page design makes sure that the culmination of all the wonderful things that you have done falls perfectly on one page.