As a content writer, you have been given the momentous task to attract people to your content. This is easier said than done.
Knowing how tricky this can be, you can turn to the trusty guidelines that you can follow to write better content for website. This will make you change your outlook and become a better content writer as a whole.
1. Write for humans and search engines separately
This is an important distinction that most people overlook. Keep in mind that people must look for your website through their browser. This is where SEO comes into picture. Use words that will commonly be used by your audience extensively. Make it easy for the search engine to find your website. The table turns when it comes to making content for website.
When you try to optimize your content for search engines, do not make it shabby. Remember that people will be reading this, people with experience in your field and people without any experience. Make it optimal for both the users and the algorithm. Do not make it too informal, but do not use too many technical jargons. Find the perfect balance. Always be polite and sensitive about public issues.
2. Set deadlines
Make a timetable for yourself and-more importantly-stick to it. Be strict with yourself. Designing a website for your enterprise is an important process. This is how your customers got to know you.
It can also be tiring and consequently end up on the back burner when you have more important things to worry about. So always set a deadline for yourself. Neither be too lenient nor too constrictive either.
3. Create a wireframe
Having a blueprint of your website can be the most important task when you are writing content for your website. Have a plan, this point cannot be stressed more. Make provisions for all the important information you want to give. Have a picture of how you want your website to look like. It’s important to decide where the graphics go and where the writing goes. Also, decide how much graphics and how much content for website you will include in the page.
4. Do a test run
Things can go wrong at any time. You could have taken care of every little detail but you can never predict what will go wrong. So, always do a test run of your website. See how it will look like to your readers. This way, you can still change it if it isn’t what you wanted.
Sometimes the best results do not happen on the first attempt. So in order to better your content for website, you should be in a position to make changes before your audience spots it.
5. Measure your results
Feedback should always be welcomed. Your readers will let you know themselves if something isn’t to their liking. Bad reviews might seem like an annoyance, but it is a blessing in disguise. See how your website is faring in terms of popularity.
All in all, great content cannot be done in a day. You should dedicate time energy and effort. With these three, content for website will be a breeze.