You might think that in today’s world of social media sites, email is near to its end. But it is not like that. Email is far away from its dead end. In fact it is one of main tools used for marketing and can become a strong lead generation method for your company.
Here are the reasons and guide to help you learn how you can use email marketing an effective lead generation tool:
1. Opt-in strategy
Instead of bombarding your potential buyers with lots of advertisement mails, you should give them an option that whether they want your marketing emails or not. If you will send them plenty of emails without their permission they will just mark you as spam which will not be good for your company. So, to increase your click-through rates, you should allow them to opt-in the mails by your company.
You can give offers to a more specific group of people. This means you can split up the data and categorize the audience on the basis of their demographics or the product they are interested in. When you know what your customers exactly want, it gets easy to create more personalized content and offers for them. You can send your offers through mail in the form of downloads and attachments. The more segmented your market will be, the more will be the effect of your email and the more successful will be the lead generation method.
The mobile technology has enabled you to access your mail account from any place you are. In fact, it is said that more than half of the population is using their mail accounts through their mobile phones. So, easy accessibility for public to the email is advantageous lead generation method.
4. Brand awareness
When you send an email to your customer, he opens it and each time when he opens your mail, he will see your logo, the brand name and the products and services you offer. So, whenever he will need those product or service, they will remember you and give preference to your company. And later it may also be possible that they will become your loyal customers. Thus, email marketing is a huge source of building brand awareness.
5. It’s shareable
If the person to whom you are sending mail, knows someone who is interested in that particular product or service mentioned in mail, so he can just click on the forward button to pass on the information to him. In this way the content which you sent will remain in the target group and also will keep increasing your customer base.
These are some main reasons but there are many more reasons such as, the email click through rates are higher than any other social media, it’s cost efficient, it’s measureable as well.
So don’t ever do the mistake of underestimating email marketing. Instead use it in an effective way to increase your sales. It can turn out to be the best lead generation method.