With social media platforms becoming one of the biggest ways that a content writer can show off their articles, people are trying to make their content relevant on these web sites.
Enter Facebook. This social media giant has taken the world by storm right from its inception. As Facebook continues to grow as an innovative platform, people are trying to use this social media channel to make their content reach across the globe.
Businesses are trying to find out new and catchy ways of marketing on Facebook in the hopes of attracting viewers to their content. With the power of social media by your side, here are some of the ways that you as a content writer can maximize your message when marketing on Facebook.
1. Create a business Page, not a personal profile
When marketing on Facebook, you should keep in mind that your content should have the casualness of a blog combined with the discipline of a business webpage. This means that you should spend time and effort making your homepage on Facebook feel like it is a very prestigious enterprise.
You can do this by personalizing your website using a distinct but powerful template for your profile. This is a sure way of making your customers feel that the content that you provide feels genuine.
2. Earn the “Very responsive to messages” badge
Whenever a reader puts forth something on your Facebook profile, the social media will evaluate you depending on how quick you are to respond to your client. If you are able to get back to your clients within 15 minutes, you will be awarded the “Very responsive to messages” badge on the top left corner of your profile.
More than the badge itself, the real reason for you to flaunt that on your status is to make sure that your customers know that you are always there to guide them to the best choice. This makes marketing on Facebook a whole lot more personal.
3. Post your most compelling visual content
People always follow the motto “Seeing is Believing”. This is a very compelling idea. You should always make sure that you can give your user something that will be a treat for their eyes. From your profile pictures to your content, you have the power to influence people based on what you want them to see.
Use this to your advantage so that your end result will amount to one of the most inspiring content for other content marketers to envy when they try marketing on Facebook.
4. Use Audience Insights to learn about your audience
Just as taking time to make content is good. Then again, checking how this content fare with your audience is always better. In order to find out the type of people who visit your profile. This makes your marketing on Facebook a whole lot more like a business venture.
By using Audience Insights, you will be able to see which content of yours attracted the most attention and which one could use some modification. This will show how you can do better against your competitors on the social media platform.
In the end, marketing on Facebook is like any other marketing. You stand up, face your audience and give them what they are looking for.