If you are reading this, then congratulations! You have successfully fulfilled the most important step of reading the rest of the article.
The key factor to any article is how engaging it can be to a reader. In this way you have to be able to capture your audience’s attention before they start reading your work and this is achieved by writing a killer title.
Many blogs fail to gain the recognition that it deserves simply because they were not aware on how to write a better title which failed to grab the reader’s attention right from the start.
If you are interested in knowing what makes the readers look forward to the works of successful writers, well, here are ten tips on how to write a better title for your next blog post:
1. Know the 5 most persuasive words in the English language
These words are known by large as attention grabbing phrases as
- Person’s name
For example: 12 creative ways of cooking without adding salt.
This is necessary as these words capture the reader’s attention right from the start and gear them for the incoming content.
2. Keep it short
Short and sweet is the best way to go as this way you concentrate the intensity of the subject matter and keep it in an upbeat fashion. This helps you get to the next step when you know how to write a better title.
For example: The 5 Worst Advices You Can Hear about Dieting
3. Stay accurate
Precision is key when you really want to grab the attention of your audience. It is unwise to exaggerate or undermine the title that you have picked just to add a line for the content that you have written. Readers will always try to relate with your headings and if they are not satisfied with what they get, you might as well have lost a good customer.
4. Start with a working title
A working title is a title that gives a pinpoint description of what the reader will expect in the remainder of the article. This holds a fundamental aspect for budding content writers as this is a vital step in knowing how to write a better title. A working title gives an exact picture of what readers are to expecting when reading the rest of the article.
5. Try to optimize for search engines and social media
When you make a title, it will be the main heading when it is being targeted by the search engine optimization [SEO] in this way, the perfect title will be the one that gets caught by the SEO and it will generate interest among those readers who are keen on knowing a specific tagline.
6. Check that you’ve covered off the Four U’s
Copywriting guru Michael Masterson teaches that your headlines should hit on four key attributes:
- Be useful to the reader.
- Create a feeling of urgency.
- Show that the main benefit is unique.
- Be ultra-specific.
7. Come Up With a Title that Resonates With Your Buyers’ Personalities
A reader will always come to your content when they find a topic that is relevant to their expectations. In this way, those who try to find a way on how to write a better title need to know of the audience that they are writing to and as well as how they must construct a simple yet capturing title.
8. Use Power Words
Power words are a great way of grabbing the attention of your audience and a very strong tool for the experienced blog writers who know how to write a better title. Power words such as “killer”, ”shocking”, ”misconceptions” take the readers for a ride when they have to make a decision on reading the rest of your blog.
9. Speak directly to the reader
One of the sure ways to gain your reader’s attention is to make your tile fell as if you were personally in from of your reader and started a conversation with them. It helps to have a personal touch with your reader as it wakes them feel more comfortable when understanding what you have to offer them.
10. Keep it simple
This is the most important tip of them all. Many writers fail to grab the attention just because they have written a title which is too convoluted for the reader to understand. In order to successfully gain the most interest out of your readers, the tile should show simplicity and accuracy for what the reader is going to read for the rest of the blog.
All in all, take your time with your blog post titles. If you know how to write a better title, you will definitely win your reader. You invest considerable time and effort into your actual posts and this is the most rewarding way of getting your reader’s attention now to your hard work.