ADVERTISING

DISPLAY ADVERTISING

Display advertising is one of the greatest ways to improve the visibility online, take your message to the people when they need it. The wide ranging options to target audience of your choice and ad formats allow brands to create highly effective ad campaigns that boost brand awareness, engagement and conversions.

Great result is something we value and foster above all things

Display advertising is a type of Pay Per Click (PPC) advertising where your ads appear on relevant third party websites that publish relevant content and get visitors similar to your target audience. Text, banner, image and video, you can get your ads published in any of these formats.

  • Relevancy – Your ads appear on relevant pages that have specific content and keywords.
  • Ad Placement – Your ads appear at places near to the relevant content.
  • Right Audience – Reach people looking for the products/services you offer.
  • High targeting – Targeted audiences based on the information collected by Google through their online activities and behaviour.
  • Mobile apps – Target mobile apps that allow ad publishing on their app.
  • Remarketing – Target users who have visited your website to encourage them to revisit you.

Change in digital advertising spending worldwide in 2015 and 2016, by type. (in percent)

  • 2015
  • 2016
Setting Campaign Goals
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Understanding Your Audience
100%
Strategy
100%
Setting Up The Right Tools
100%
Strategy Execution Plan
100%
Hitting The Launch Button
100%
Tracking, Optimization and Measurement
100%

How do we do it?

We define your objectives then develop a strategy focused on achieving your goals and delivering on KPIs. Our team then brings your campaign to life. With ContentPlant, success is the only acceptable option.

SOCIAL MEDIA ADVERTISING

Social media advertising is a major tool in the marketing world over recent years, with more companies leveraging the power of social networking sites to increase their reach, share their brand stories and build a strong presence on web.

The Benefits of Social Media Advertising

Paid ads and promoted content that appear on many social media channels, social media has become a great source to drive traffic to your website, profile page or to create buzz before launching a product or a new business as well. Social media channels are playing major role in boosting brand awareness.

Information people share on social media channels makes it possible to spread the word in a fast and effective ways. Relevant content, appealing ad copies and informative material make it easy to reach your target audience in the best way. If planned properly, social media advertising helps businesses gain qualified leads and revenue. But it should be done in the right way because just like the PPC advertising social media advertising can also suck your budget without giving any results.

Number of social network users worldwide from 2010 to 2018

  • In billions
Business Goals
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Marketing Objectives
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Target Audience
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Competitor Analysis
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Channels and Tactics
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Budget
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Tracking, Optimization and Measurement
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How do we do it?

We define your goals and design a strategy for your social media advertising campaign. The strategy helps to meet your targets and KPIs. Then we define your audience and most suitable channels to reach the right people at the right time. If required, we also engage our content marketing team with the campaign. The goal is to maximize performance for your budget and achieve the best possible results for you.

PAY PER CLICK ADVERTISING

Paid search drives highly targeted and relevant traffic to a website by showing the advertisements for your brand on search engine result pages (SERPs). When a user search for keywords related to your business, your advertisement appears on his search engine result pages. There are various pricing models available but PPC (Pay Per Click) is the most popular form of paid search. Using PPC model means that you only pay for the clicks and not for the impressions (Number of times your ad appears in search engine result pages).

What You Can Expect From Paid Search (PPC) campaign

The paid search campaigns allow companies to drive targeted traffic, leads and conversions to their website within a very short period of time.

  • Almost instant results
  • Can increase your visibility on major search engines
  • Can drive quality traffic to your website instantly
  • Helps you monitor and test ad campaigns and their performance
  • Can be completely optimized to drive leads to your site
  • Gives your company greater reach and exposure in legitimate way
  • Allows tracking
  • Budget friendly if planned properly

In addition, the pay per click model allows you to control the spending on each campaign your run; it allows you to set the amount you wish to spend for clicks.

However, a large number of companies are using paid search making the environment highly competitive and making it hard for new businesses to maximize the success, it is really important to track and measure the activities. A strategically designed ad campaign can help you get higher returns. PPC is a great approach for businesses but it can also lead to huge wastage of money if not planned properly.

How do we do it?

Our paid search professionals hold vast experience and focus on achieving the maximum performance for your budget. Our team is well versed with device targeting, paid advertising, remarketing, display, text and video advertising, social media advertising, and product listing ads (PLAs)placing your brand’s message in strong position to deliver maximum results for your brand.

With strategic approach, we deep dive into your business, defined your objectives, design the most suitable ad copies, test them and then we put them in the right place to deliver the results for you. We track, monitor and optimize the campaign throughout the process to make sure each penny you spend with us drives result.

Not exactly sure how to do that? No problem. We’d love to help you.